Project

Via-1719: Wu Liangcai New Vision

Client

Wu Liangcai

"By uniquely blends eye care with an artistic atmosphere, aesthetic lifestyle, and rich cultural tourism, SPACElogic China managed to inject new vitality into the eyewear retail sector with Via-1719 Wu Liangcai."

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In Shanghai, where history and modernity converge, Wu Liangcai Eyewear, a 300-year heritage brand engaged SPACElogic China to bring them on a groundbreaking journey; transforming optical retail with Via-1719 Wu Liangcai New Vision, and redefining innovation in retail experiences.

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Embracing a ‘curatorial business model’, our team in China deviated from the traditional optical shop by creating an immersive "glasses factory" experience, offering a multi-dimensional space that fascinates and captivates visitors.

By subverting conventional frameworks, we turned the production process of eyewear into a journey where consumers can step in, and engage with the history and craftsmanship of the brand.

The design uniquely blends eye care with an artistic atmosphere, aesthetic lifestyle, and rich cultural tourism, injecting new vitality into the eyewear retail sector.
This future-forward approach has redefined how consumers engage with eyewear retail, offering a visually dynamic experience that makes Via-1719 Wu Liangcai New Vision beyond a mere shopping destination.

It evolved into a space that stimulates the senses, deepens cultural connections, and sparks emotional resonance—propelling Wu Liangcai into a new era of growth.

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Country

China

Type

Interior Design

Industry

Eyewear

Year

2024

Size

835sqm

Regional Headquarters
SPACElogic, Singapore
6 Changi South Street 1, Singapore 486792

Cambodia | China | Indonesia | Phillippines | Taiwan