Project
Bowmore Appellations
Client
Bowmore
"Crafting an experience beyond flavour."
At the heart of Terminal 1 Departure Transit lies a captivating new space for whisky enthusiasts—the Bowmore Appellations pop-up. This exclusive activation celebrates Bowmore’s Appellations Collection, a travel-retail exclusive series crafted in collaboration with some of the world’s finest wine-producing regions. Our design and build expertise transformed this vision into a dynamic and immersive space, perfectly encapsulating the multi-layeredness of Bowmore’s whiskies.
The pop-up’s design draws inspiration from the layered complexity of the new collection. Multi-dimensional fins adorned with timber textures reflecting the nuanced notes of Bowmore’s whiskies, creating a striking visual metaphor for their intricate flavours. Each element was meticulously crafted to enhance the sensory journey, from the choice of materials to the seamless integration of branding and storytelling.
Through strategic layout planning, the space invites travellers to immerse themselves in the Bowmore story. Key features include a tasting bar where visitors can explore the collection's rich flavours and an engaging product display area that highlights Bowmore’s legacy of craftsmanship. The use of layered textures and premium finishes reinforces the brand's heritage while delivering a modern and luxurious touch.
This project not only underscores SPACElogic’s commitment to precision and quality but also our ability to create spaces that elevate brand narratives.
Country
Singapore
Type
Events and Exhibitions
Industry
Wines & Spirits
Year
2024
Size
62sqm
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