Project
Till The End of Time
Client
Geneco
"A poignant reminder to celebrate the greatest gift of all—family."
Till The End of Time pop-up outside Ngee Ann City is an initiative by Geneco, in collaboration with New Life Stories—a non-profit dedicated to preventing intergenerational incarceration—to celebrate the greatest gift of all, family.
In conjunction with the launch of ‘Love Beyond the Walls: Till the End of Time’ book, co-created with New Life Stories, the pop-up takes on the concept of a larger-than-life storybook, welcoming visitors to step foot and make their pledge to this initiative.
Our team had to creatively devise solutions to bring this idea to life, ensuring the majestic, carpentry-intensive structure was fully weatherproofed to withstand rain or shine, standing proudly along the bustling shopping street.
For the interior, our production team undertook the challenge of installing illuminated curved dividers that also doubles as a display shelf within the makeshift structure—transforming it into a warm and cosy nook while brightening the space both in the day and night.
As an event that champions familial bonds while encouraging the assimilation of those incarcerated back to the society, SPACElogic is honoured to play a role in bringing this meaningful project to life.
Country
Singapore
Type
Events and Exhibitions
Industry
Energy and Utility
Year
2024
Size
30sqm
Careers
Privacy Policy
Terms and Conditions
© 2002 – 2024 SPACElogic