Project
Wildmoor Travel Retail Exclusive Outpost
Client
William Grant & Sons
"Immersive space offering unparalleled sensory journey through the world of Wildmoor."
Situated at Changi Airport, William Grant & Sons made its travel retail debut of its latest line of Scotch Whisky, Wildmoor. With Daringness, Exploration & Wilderness as the vision, our team worked closely with the brand to bring this concept to life.
Incorporating multi-sensory elements, the pop-up store is an immersive space that engages the sights, sounds and touch of travelers and whisky enthusiasts. The installation of digital interactive displays and activities offer a deeper understanding of the Scottish whisky-making craft and world of Wildmoor.
Our team meticulously fabricated and installed the pop-up store, ensuring every detail aligned with Wildmoor's brand ethos. The use of natural materials and strategic lighting mimics the Scottish highlands, creating a visually stunning and immersive environment.
Working closely with William Grant & Sons, we ensured a unique and engaging experience for visitors, encapsulating the essence of Wildmoor, creating a biophilic oasis within the bustling airport environment.
Country
Singapore
Type
Events and Exhibitions
Industry
Wines & Spirits
Year
2024
Size
62sqm
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