Project
MG ZS Launch, Manila
Client
SAIC Motor Philippines Inc (Morris Garages)
"Meticulous attention was given to sound and lighting integration, transforming the venue into a refined yet electrifying environment."
The latest MG ZS HEV launch event came to life in a bold showcase of performance and precision. Held in a sprawling 1,240 sqm ballroom, the event featured the unveiling of MG’s new ZS HEV line-up through a captivating display of light, sound, and spectacle.
Crafted and executed by SPACElogic Philippines, the experience centred around a custom-built elevated stage designed for maximum impact. Meticulous attention was given to sound and lighting integration, transforming the venue into a refined yet electrifying environment.
From spatial planning to seamless programme execution, the event flowed with intent—from the opening reception, keynote speeches, to the unveiling moment. The result was a dynamic brand activation that seamlessly fused aesthetic finesse with technical precision.
Country
Cambodia
Type
Events and Exhibitions
Industry
Automobile
Year
2025
Size
1,242sqm
